With shares of General Motors (NYSE:GM) trading around $38, is GM an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let's analyze the stock with the relevant sections of our CHEAT SHEET investing framework:
T = Trends for a Stock’s MovementGeneral Motors designs, manufactures, and markets cars, crossovers, trucks, and automobile parts worldwide. The company markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Opel, Holden, and Vauxhall brand names, as well as under the Alpheon, Jiefang, Baojun, and Wuling brand names. It sells cars and trucks to dealers for consumer retail sales as well as to fleet customers in daily rental car companies, commercial fleet customers, leasing companies, and governments.
General Motors shares were down 0.8 percent, after the firm released the best November sales results in six years. GM reported car sales were 212,060, up 13.7 percent in November, compared to a year earlier. The car company’s GMC brand saw a 19.8 percent increase with 35,727 total sales. Chevrolet sales were up 12.6 percent with 145,089 in total sales for the month. Buick car sales were 15,072, up 13.4 percent and Cadillac sales were 16,172, up 11.4 percent. “November sales were strong at all four of our brands, and demand was robust for everything from cars to crossovers to the industry’s newest and best full-size pickups,” said Kurt McNeil, GM vice president of U.S. sales operations.
T = Technicals on the Stock Chart Are MixedGeneral Motors stock has been in a range over the last couple of quarters. The stock is currently trading sideways and may need time to consolidate before heading higher. Analyzing the price trend and its strength can be done using key simple moving averages. What are the key moving averages? The 50-day (pink), 100-day (blue), and 200-day (yellow) simple moving averages. As seen in the daily price chart below, General Motors is trading above its rising key averages, which signal neutral to bullish price action in the near-term.

(Source: Thinkorswim)
Taking a look at the implied volatility (red) and implied volatility skew levels of General Motors options may help determine if investors are bullish, neutral, or bearish.
| Implied Volatility (IV) | 30-Day IV Percentile | 90-Day IV Percentile | |
| General Motors options | 31.43% | 80% | 78% |
What does this mean? This means that investors or traders are buying a very significant amount of call and put options contracts as compared to the last 30 and 90 trading days.
| Put IV Skew | Call IV Skew | |
| December Options | Flat | Average |
| January Options | Flat | Average |
As of today, there is an average demand from call buyers or sellers and low demand by put buyers or high demand by put sellers, all neutral to bullish over the next two months. To summarize, investors are buying a very significant amount of call and put option contracts and are leaning neutral to bullish over the next two months.
On the next page, let’s take a look at the earnings and revenue growth rates and the conclusion.
E = Earnings Are Mixed Quarter-Over-QuarterRising stock prices are often strongly correlated with rising earnings and revenue growth rates. Also, the last four quarterly earnings announcement reactions help gauge investor sentiment on General Motors’s stock. What do the last four quarterly earnings and revenue growth (Y-O-Y) figures for General Motors look like and more importantly, how did the markets like these numbers?
| 2013 Q3 | 2013 Q2 | 2013 Q1 | 2012 Q4 | |
| Earnings Growth (Y-O-Y) | -49.44% | -16.67% | -3.33% | 6.49% |
| Revenue Growth (Y-O-Y) | 3.72% | 3.88% | -2.32% | 3.47% |
| Earnings Reaction | 3.24% | -1.10% | 3.01% | 0.03% |
General Motors has seen decreasing earnings and rising revenue figures over the last four quarters. From these numbers, the markets have had conflicting feelings about General Motors’s recent earnings announcements.
P = Excellent Relative Performance Versus Peers and SectorHow has General Motors stock done relative to its peers, Ford (NYSE:F), Toyota (NYSE:TM), Tesla (NASDAQ:TSLA), and sector?
| General Motors | Ford | Toyota | Tesla | Sector | |
| Year-to-Date Return | 32.33% | 28.07% | 32.03% | 307.20% | 30.81% |
General Motors has been a relative performance leader, year-to-date.
ConclusionGeneral Motors continues to change its business as it looks to entice companies and consumers with its new and improved vehicles. The company’s shares were down 0.8 percent after the firm released the best November sales results in six years. The stock has been in a range over the last couple of quarters and is currently trading sideways. Over the last four quarters, earnings have been decreasing while revenues have been rising, which produced conflicting feelings among investors. Relative to its peers and sector, General Motors has been a relative year-to-date performance leader. WAIT AND SEE what General Motors does this quarter.



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Mark Lennihan/AP But not many individual investors were able to scoop up shares of the seven-year-old company at the IPO price. That's because the big boys -- institutional investors such as mutual funds and hedge funds -- grabbed those. So the question is -- in 140 characters or less -- should you buy in now that it's trading like any other issue? There's no easy answer, but we'll run through some of the pros and cons. First, Twitter (TWTR) is off to a fast start. The initial offering of 70 million shares was priced at $26 dollars, and the first trade was at $45.10 a share. That's a 73 percent jump. Trading, no doubt, will be very volatile for at least the next few days. Proponents like it because Twitter has become part of the vernacular, especially for people age 18-to-34 -- those most targeted by advertisers. They live in the Twitterverse, sending out messages of up to 140 characters. Some are as mundane as what you had for lunch today. Others are earthshaking such as when Twitter played a key role in the Arab Spring revolution. You can post your messages, and you follow other people who post. Entertainers Katy Perry, Justin Bieber and Lady Gaga all have more than 40 million followers. President Obama has nearly that many. The company has 232 million users worldwide, and its user base is still growing rapidly, up 39 percent from a year ago. The IPO price was raised several times in the weeks leading up the Thursday debut here, but still came in at what analysts consider a reasonable level, at least in comparison Facebook (FB) and other social networking companies. Now for some of the cons. The biggest negative is that Twitter has never made any money; never turned a profit. And it doesn't expect to earn a profit until 2015 at the earliest. Twitter is often compared to Facebook, but remember, Facebook was growing at a faster pace when it was the same size as Twitter is now. So it's public offering comes at an earlier stage of development. Analysts say the company's effort to monetize its huge fan base is still at an early stage. It hasn't proven that advertisers can successfully appeal to its audience, and that users won't be turned off be turned off by too many adds. And Twitter's pace of growth has slowed for seven consecutive quarters. There are still plenty of skeptics who say Twitter could be a flash in the pan. They say there's no guarantee it will even survive. The bottom line is, many advisers say there is no urgency to get into the stock right now. It's likely to be volatile of the coming days and weeks. So you might want to take a little bit of time to judge the company and its stock market value, before taking a leap of faith.

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